Danske Spil Integrates Playtech’s Virtual Sports Offering
The Danish national lottery company, Danske Spil, has recently incorporated Playtech’s top-tier virtual sports offering, Virtual Sports, into its platform.
This popular betting material was confirmed to be a key income generator in 2020.
Danske Spil collaborated with Playtech to integrate Playtech’s cutting-edge virtual sports product into its platform.
Under the agreement, the Danish national lottery and WLA member has incorporated Playtech’s highly realistic content onto its online platform.
Playtech Sports, a market leader in all-channel sports betting solutions, has launched its high-performance, in-house virtual sports collection with Danske Spil.
Danske Spil provides unique simulated odds for virtual products, enabling players to analyze form and results, and has selected Playtech’s eight leading games, covering football, basketball, tennis, greyhound racing, horse racing, speedway, cycling and motor racing.
Playtech’s virtual games were recognized as a favorite among key players last year in the absence of live sports, and were developed after a year of advanced motion capture filming in the UK. They are considered a crucial revenue and engagement driver in 2021.
Playtech Sports has introduced a fresh platform and a continuous gambling schedule, with offerings fully customized to the operator’s brand. The platform provides a diverse selection of wagering opportunities and content for the upcoming year.
Richard Andrew, Head of Virtual Sports at Playtech Sports, stated that the product was introduced in 2020 on the online networks of GVC, OPAP, and MansionBet. He mentioned that the latest collaboration is a testament to the product’s achievement over the past year. He declared: “We have observed engagement with our virtual sports surpass even our most optimistic predictions in recent months, and we are delighted to announce the launch of our innovative virtual sports portfolio with Danske Spil.
“We are pleased to partner with Danske Spil to deliver the most thrilling real-time sports simulations to the industry. Danske Spil has customized the product for its Danish players, and we are confident that it will be a robust revenue generator and a player favorite.”
Pernille Mehl, CEO of Danske Lotteri Spil A/S, added: “We are enthusiastic to introduce a new product vertical to our portfolio. This is distinct from traditional lottery and we anticipate it will attract new customers to our business.”
Playtech Sports provides betting markets that reflect the popularity and high-frequency gameplay of genuine sports, and plans to continue rolling out its latest virtual portfolio to new and existing digital and physical customers globally.
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