Better Collective to Acquire Playmaker Capital in Major Digital Sports Media Deal

The gaming giant Better Collective is poised to purchase Playmaker Capital, a digital sports media firm based in Toronto. This strategic maneuver will substantially enhance Better Collective’s standing in the Americas, a crucial area for sports wagering and media, and broaden its international reach.

This procurement comes after Better Collective’s acquisition of Playmaker HQ in July 2023, a sports and entertainment media entity boasting in excess of 20 million followers across its platforms. By bringing Playmaker Capital under its control, Better Collective gains entry to a vast viewership of millions of American sports fans. Playmaker Capital possesses a collection of well-known sports media brands, including Futbol Sites, Yardbarker, and The Nation Network (TNN), which together attract over 200 million monthly visits in the Americas alone.

This acquisition represents a significant strategic move for Better Collective, particularly as it follows a robust financial showing in the second quarter of 2023. The company announced a 39% year-on-year revenue surge, reaching €78.1 million (US$83.4 million), and a 115% increase in EBITDA, amounting to €27.5 million.

Jesper Søgaard, Co-founder & CEO of Better Collective, emphasized the importance of this acquisition, stating that integrating Playmaker Capital is “game-changing” and a “substantial stride” towards becoming the world’s premier digital sports media conglomerate.

The agreement is anticipated to be finalized in the initial months of 2024, probably prior to the conclusion of the first fiscal period. However, it still requires approval from regulatory bodies and stakeholders. Better Collective has secured Morgan Stanley as their financial consultant, while legal counsel is being provided by the prominent firms Sullivan & Cromwell, Bech-Bruun, and Greenberg Traurig. To address all the financial analysis and tax ramifications, they have engaged PricewaterhouseCoopers.