BetMGM and Buffalo Wild Wings Team Up for Exclusive Slot Game
BetMGM and the Buffalo Wild Wings chain have joined forces to debut an exclusive slot machine game, strengthening their current collaboration. This action is a piece of BetMGM’s broader plan to increase its footprint in entertainment and hospitality settings.
The game, fittingly named “Buffalo Wild Wings,” was created in partnership with Inspired Entertainment and is accessible for play beginning immediately. This launch expands upon a relationship that started in 2021, centered on crafting distinctive gaming encounters for Buffalo Wild Wings patrons.
More than 300 Buffalo Wild Wings venues are already set up to provide BetMGM sports wagering material and promotions customized to each site. This fresh slot game introduction arrives at a strategic juncture, as observed by B Riley Securities. Although BetMGM boasts a collection of over 700 slot games, rivals such as Caesars are rapidly growing their own offerings to shrink the difference in crucial markets like New Jersey and Michigan.
Oliver Bartlett, Head of Gaming at BetMGM, stressed how the game effortlessly merges the well-known Buffalo Wild Wings trademark with Inspired’s popular gaming systems. He continued, “Buffalo Wild Wings is a fantastic collaborator, and we anticipate continuing to work with them to deliver groundbreaking and captivating experiences solely available with BetMGM to our users.”
Inspired Development took cues from the restaurant group’s characteristic ambiance, integrating visuals of its cuisine and sports components into the game’s design.
Nigel Jones, the individual responsible for the dining atmosphere at Buffalo Wild Wings, stated that this co-branded casino game provides an additional avenue for the company to engage its patrons through the BetMGM platform. By collaborating with a prominent entity in the entertainment sector, their objective is to deliver a distinctive experience to their clientele.
An investment group, B Riley, posits that prioritizing the corporate gathering and leisure sectors is crucial for bolstering investor trust in the internet-based gambling market.
Brooks Pierce, the leader of Inspired Entertainment, conveyed enthusiasm regarding the expansion of their alliance with BetMGM to develop this novel Buffalo Wild Wings slot game. They anticipate further collaboration with BetMGM to present players with captivating and unparalleled gaming opportunities.