Caesars Aims for Times Square Casino with Tailored Rewards Program
The entertainment giant, Caesars Entertainment, has partnered with real estate powerhouse SL Green in an ambitious bid to secure a coveted New York City casino license. Their grand plan? To erect a spectacular Caesars Palace in the iconic Times Square, complete with a tailored Caesars Rewards program designed specifically for the city that never sleeps.
Their proposal centers around a dramatic makeover of 1515 Broadway, a soaring 54-story skyscraper currently occupied by Viacom and the Minskoff Theatre, famed for its long-running Broadway sensation, The Lion King. To bolster their chances, Caesars is underscoring the positive impact their unique Rewards program will have on local businesses. They’ve even established a “Coalition for a Better Times Square,” inviting area businesses to join their ranks. Their message is unmistakable: granting them the casino license translates to a revitalized Times Square that benefits all.
Caesars Entertainment CEO, Tom Reeg, emphasized the synergy of bringing their celebrated rewards program, already a global phenomenon, to a dynamic metropolis like New York. He underscored their expertise in similar endeavors, noting that investing in urban centers and their surrounding communities creates mutually beneficial outcomes. By extending their program within New York, they aspire to generate high-quality employment opportunities and provide a much-needed boost to smaller enterprises, ensuring their Times Square venture uplifts everyone.
Participants who enroll in this exclusive Caesars Rewards program will enjoy the ability to redeem their points at a diverse array of exciting venues. Imagine luxurious accommodations, world-renowned entertainment, top-tier dining experiences, and enticing retail establishments throughout New York City.
Representatives of minority-owned businesses and participants in the New York State Latino Restaurant, Bar & Lounge Association expressed excitement about joining the collaborative effort. They believe it will cultivate commercial prospects for their constituents throughout the city’s five boroughs by drawing visitors, ultimately transforming them into loyal patrons,” remarked Jeff Garcia, proprietor of Mon Amour Coffee and Wine in the Bronx and head of the New York State Latino Restaurant, Bar & Lounge Association.
Recent developments in the American gaming sector include Dreamscape Companies’ funding of the Rio Hotel & Casino refurbishment in Las Vegas.