Better Collective Acquires Atemi Group to Strengthen iGaming Foothold

A prominent sports betting media conglomerate, Better Collective, has purchased Atemi Group, a performance marketing firm specializing in the iGaming sector, for €44 million ($51.7 million). This transaction solidifies Better Collective’s standing in the rapidly expanding online wagering market and grants them access to Atemi’s robust customer acquisition networks, particularly in paid media and social media promotion.

Atemi Group boasts a demonstrated history of achievement, realizing substantial expansion since its founding in 2015. This acquisition aligns with Better Collective’s strategic objective of becoming the premier sports betting affiliate worldwide.

Jesper Søgaard, Chief Executive Officer of Better Collective, conveyed his excitement regarding the acquisition, emphasizing Atemi’s remarkable growth and profitability. He believes this strategic maneuver will significantly augment their reach and contribute to their ambitious objectives.

Richard Skelhorn, founder of Atemi Group, shared Søgaard’s sentiments, expressing his assurance in the collaboration and its potential to propel Atemi to greater heights.