Cipher Sports Technology Group: A Powerful New Player in the Digital Sports Wagering Market

A captivating newcomer has arrived in the realm of digital sports wagering. Cipher Sports Technology Group, an Australian startup, seeks to disrupt both the business-to-business and business-to-consumer markets.

Cipher combines predictive analysis, artificial intelligence, and sports journalism under a single entity. They provide advanced resources for media organizations and gambling platforms, effectively functioning as a comprehensive solution to elevate their offerings.

The firm is on the verge of finalizing its Series A investment round, which will enable them to further refine their impressive product portfolio. This amalgamation unites the considerable expertise of Hypometer Technologies, established in 2015 by Katie Prowd and Dr. Darryl Woodford, and iRival Media, founded in 2019 by Adam Fiske and Nick Slade.

Chief Executive Adam Fiske clarifies that this consolidation was an organic evolution. “Prior to Cipher’s formation, Hypometer Technologies and iRival Media had already partnered on numerous endeavors. We were essentially operating within the same domain, although with distinct methodologies. It rapidly became evident that a closer alliance would be mutually advantageous, and thus we arrive at this juncture!”

He elaborates, “iRival Media excels in content generation, audience development, and affiliate promotion. By combining forces with Hypometer Technologies and their sophisticated technology, we are establishing a dynamic betting community fueled by data and ingenuity.”

The demand for digital sports gambling is clearly enormous in this market. We’ve observed this trend developing for some time. This sector is ready to experience exponential growth in the coming ten years as additional states nationwide approve online betting.”