bet365 Partners with SIS to Launch 49’s Live Lottery Draws Globally

A premier global online gaming company, bet365, has joined forces with SIS, a provider of sports data and technology, to introduce the well-loved 49’s lottery game to its platform. This groundbreaking move marks the first instance of bet365 showcasing a live lottery draw, making it available to its vast customer base across the globe.

The 49’s Original Live Draw, a cherished game boasting a rich history exceeding two and a half decades, will now be broadcast live on bet365. Amplifying the thrill, the draws are overseen by a group of engaging presenters who interact with participants via 49’s social media platforms.

This partnership also enables bet365 to connect with the dynamic 49’s community through its modernized website. Drawing in approximately a million users monthly, the website serves as a central hub for players to access the most recent results, examine number patterns, and discover more about the game’s hosts.

This digital collaboration with bet365 underscores SIS’s effective endeavors in revitalizing the 49’s brand and expanding its accessibility. By equipping online operators with captivating solutions that foster both player engagement and revenue generation, SIS is bringing the excitement of 49’s to a worldwide audience.

Following its acquisition of 49’s in 2020, SIS has made substantial investments in reimagining and updating the game. This encompasses the introduction of novel products and digital platforms, thereby broadening its allure to a wider demographic.

A representative from bet365 underscored their dedication to providing premium lottery offerings, emphasizing the incorporation of SIS’s 49’s Original Live Draws as a pivotal element of this approach. They cited the established popularity of this enriched product for users who relish the excitement of real-time draws, further cementing bet365’s standing within the growing digital lottery sector. The representative also recognized the enduring and fruitful collaboration with SIS, conveying assurance that the live broadcasts of 49’s will not only elevate customer interaction during drawings but also generate increased earnings for the bet365 brand.