Sports Illustrated Partners with 888 to Launch SI Sportsbook
## Renowned Sports Publication Takes the Plunge into Sports Wagering with 888
Prepare yourselves, sports enthusiasts, because Sports Illustrated is poised to become even more captivating! They’ve joined forces with 888 Holdings, a prominent entity in the realm of digital wagering, to unveil “SI Sportsbook” – a fresh online platform for sports betting and iGaming.
Harnessing 888’s proficiency, SI Sportsbook aspires to furnish a state-of-the-art betting encounter like no other. Their rollout is slated for later this year, commencing in Colorado and subsequently broadening to other states, riding the surge of the flourishing US sports betting sector.
This exclusive pact represents a strategic maneuver for both parties. 888 gains access to the vast and devoted following of Sports Illustrated, granting them an immense prospective clientele and a wealth of sports material to utilize. Conversely, Sports Illustrated acquires an additional facet to their brand, engaging their audience in an entirely novel manner.
As articulated by Itai Pazner, the Chief Executive Officer of 888, this collaboration signifies a substantial stride in their US expansion blueprint. With Sports Illustrated’s legendary standing and committed readership, they exude confidence in their capacity to secure a sizable portion of the rapidly expanding US sports betting arena.
Jamie Salter, the head honcho at ABG, expressed his excitement about venturing into the world of online sports wagering and iGaming with Sports Illustrated, a name practically synonymous with sports journalism for close to seven decades. He highlighted the massive and rapidly expanding nature of the sports betting market, emphasizing its potential to diversify the brand’s income sources and connect with an even broader spectrum of passionate sports enthusiasts. Salter praised 888 as a top-tier online betting and gaming enterprise, boasting a robust technological foundation and widespread brand recognition. He conveyed enthusiasm about collaborating with them to deliver cutting-edge and captivating offerings to sports aficionados.